Last week, I told you about a photoshoot that I had been a part of, and how much it made me appreciate the incredibly difficult job that wedding photographers have in trying to get hundreds of beautiful photos without impacting too much on the couple’s day. When planning my own wedding, we came across an advert for a photographer looking for experience of wedding photography. Lionel agreed to photograph our wedding for us for free to add to his portfolio, and I think we were really lucky to catch him at this point in his career. Here he tells us about how he got into wedding photography.
I used to be in a band and we used to tour a lot round the UK and Europe, I only had a point and shoot camera then but tried to document my trips as much as possible. It wasn’t until a few years after the band finished, when I started shooting a few local gigs that I realised I wanted to take it more seriously. I started shooting for local venues and local publications and started to photograph more and more bands. I have been to many festivals and photographed some amazing musicians over my time.
What made you decide to start doing wedding photography?
I never considered doing weddings as I didn’t think I would enjoy it or be any good at it, so it wasn’t until a friend asked me to help out assisting on a wedding, and experiencing it first hand that I realised it wasn’t too dissimilar to photographing bands. Shooting bands live I tried to translate the intensity into each photo, and it’s the same with weddings, the intensity is capturing the crucial moments and documenting the energy emotions of the day.
How did you get started photographing weddings?
I tried to contact a few professional wedding photographers regarding assisting wedding with little success. Before I could take my wedding business off the ground I needed to build a strong portfolio. I couldn’t justify charging with my lack of experience so I decided to put an advert out offering my services for free in exchange for photos for my portfolio. Due to offering something for free, I in return wanted some special unique weddings that would look great in my portfolio.
Congratulations on your recent wedding! Do you think that having had a wedding will affect your wedding photography at all?
Having a wedding definitely gives you first hand experience (and stresses) of the business. The moment you mention the word ‘weddings’ prices seem to inflate substantially. Some things more justified than others. We were lucky enough to source out the things for our wedding within our budget, it’s so easy to go overboard though.
I do more than ever think that wedding photos are really important not only from photographer’s view but from a groom’s point of view too, as they are probably one of the few things after the wedding you will still hold on to. Another thing I learnt from my own wedding is to make sure you make a list of shots you want such as family portraits. You don’t want to look back and think you have missed anyone from your photos.
How do you market your business?
The world of wedding photography is a huge minefield and getting your name out there is probably the hardest part of the job. Social media is a major marketing tool nowadays and I usually spend a lot of my time networking on Facebook, twitter, wedding sites, forums and anywhere else I think a bride will be looking. In the age we live in to succeed you have to embrace things like twitter and Facebook.
My initial price structure also dictated my marketing, I first started to offer my services for free to build up my portfolio, I now start from a reasonably low price. We all have to start from somewhere and at this point in time I can’t justify charging huge amounts as I have only been in the wedding business for under a year. The one thing starting in the budget end is sometimes potential clients pick you solely on price and not on your work which can demoralising. I don’t think it will be very long though as my experience in the wedding business is quickly growing and soon enough I will have to raise my prices to what I’m actually worth.
What has been the hardest thing so far about working for yourself?
Learning how to run a business, I would say 70% of my time now is now devoted to the business side, such as marketing, networking, bookkeeping and most importantly disciplining myself to actually sit down and work. Also being self employed you have to factor in the long hours without getting anything like sick or holiday pay.
What is the best thing about your job?
Getting to go to travel to different places (I recently went to Italy to shoot a wedding), meeting new people, photographing weddings which in themselves are amazing events, and doing something that I love.
What are your plans for the future?
More weddings! Carry on expanding and exploring through my wedding business. Hopefully meet some awesome people on the way.