Many Mums start doing some Direct Sales as a way of earning a bit of extra money in a sociable role that they really love. Direct Sales means getting a group of people together and showing and selling them your products. It’s a way for a group of friends to have a nice evening in and do a bit of shopping from the comfort of their own home, but with the opportunity to try before they buy. It’s perfect for Mums as it’s so flexible, you set your own hours and targets. It’s also great for Mums as becoming a Mum has likely introduced them to a whole new social circle who are likely to be in their target market.
There are so many companies now offering these positions (Pampered Chef, Neal’s Yard Organics, Craft Superstore, Avon, Kleeneze, Usborne Books, Body Shop to name a few), you are bound to find one that sells products that you are passionate about and can enjoy selling. You can choose to sell at evening parties at a host’s home, daytime groups (playgroups etc), a party in your own home, at events like school fetes, or door-to-door. With most of these companies you now also get a personal website so you can do some online sales as well, and customers can buy your products again and again without coming to more parties.
Anita started working as an Usborne organiser in Exeter in 2012. She is a mum of 2 and already worked part time, but needed to find a way to boost her income. Direct sales was a good option for her, as it had such flexible hours to fit around her part time work and children. You can even take your kids along with you when you are hosting book parties so this saves on childcare.
I love their children’s books and also meeting other people so the work is enjoyable. It doesn’t always feel like work because parties can take the form of coffee mornings, playdates or even an evening with wine and nibbles! I think it’s a fantastic opportunity for people trying to get back into employment, especially parents with young children.
Caroline is Mum to Jack, 3, and works part time in Customer Services. She became a Pampered Chef consultant in October 2011. Pampered Chef sell high quality kitchenware, and during their parties consultants use the products to cook some goodies for all the guests!
I was recruited at a Pampered Chef party hosted by a friend. It’s not something I would ever have dreamed of doing but I love it. I love the flexibility, meeting new people, my new cooking skills and newly acquired confidence.
As well as the social aspect of hosting parties, most of these companies bring their consultants together on a monthly basis, so there are additional networking opportunities. Caroline has met many other Mums at these meetings who have also used Direct Sales as a steeping stone into work after having children:
Having children seems to lower women’s confidence and it can take a while to build this back up. I can honestly say that the women I meet now are so confident and love what they do.
If you make and/or sell any sort of product you could consider taking this approach to selling your products in addition to online or shop sales. Give us a call if you’d like to discuss starting up a direct sales arm to your business.
Have you considered Direct Sales? Have you been to any parties like those described above? If you’d like to discuss some of the options for getting started, give us a call on 0800 043 2440.